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Feb 02, 2026
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2026-2028 Catalog Volume XXXII Ver 1
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BBA 4411 Social Media Strategy
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course focuses on the use of social media strategically to create value for an organization. Emphasis is placed on strategic collaboration, tactical execution, and measurement of social media efforts. Students learn by doing assignments focusing on social media management and measurement tools, a social media audit, a social media strategy and tactical plan, and crisis management. Media covered include Facebook, Twitter, Instagram, Pinterest, LinkedIn, and an array of niche social media platforms.
Prerequisite(s): BUS 2371 & BBA 3441 with a grade of C or better
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