Feb 02, 2026  
2026-2028 Catalog Volume XXXII Ver 1 
    
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2026-2028 Catalog Volume XXXII Ver 1
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BBA 4431 Effective Social Media

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course focuses on the use of social media platforms to build a competitive advantage. Emphasis is placed on the integration and application of social media technologies. Students are introduced to the practices used in implementing social media for the purposes of organizational growth.

Prerequisite(s): BUS 2371 and BBA 3441 with a grade of C or better


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