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  South College offers more than 60 degree and certificate programs in Knoxville, Asheville, Nashville, and Atlanta to help you become a more knowledgeable and marketable professional. Each curriculum is designed to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.
  
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  South College offers more than 60 Certificate, Associate, Bachelor’s, Master’s, and Doctoral programs to meet the needs of students across Tennessee, North Carolina, and Georgia. We are constantly developing new academic programs based on local, regional, and national employment trends for our locations in Knoxville, Nashville, Asheville and online. Each curriculum is designed is to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.
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140 Sweeten Creek Road
Asheville, NC 28803
(828) 398-2500
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3904 Lonas Drive
Knoxville, TN 37909
(865) 251-1800
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400 Goodys Ln
Knoxville, TN 37922
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616 Marriott Dr.
Nashville, TN 37214
(629) 802-3000
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2600 Century Parkway NE
Atlanta, GA 30345
(470) 322-1200
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South College is authorized for operation as a postsecondary education institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by South College, please visit www.tn.gov/thec and click on the Authorized Institutions Data button. Programs, credential levels, technology, and scheduling options vary by campus and are subject to change. Not all online programs are available to residents of all U.S. states. ©2019 South College. Institutional Disclosure Privacy Policy. Equal Opportunity Statement Sitemap

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Feb 02, 2026

2026-2028 Catalog Volume XXXII Ver 1

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2026-2028 Catalog Volume XXXII Ver 1

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BBA 4451 Consumer Behavior

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides a study of the basic concepts underlying consumer behavior, sociological and psychological phenomena which influence consumer behavior, and research approaches which allow marketers to predict and influence behavior.

Prerequisite(s): BUS 2391 with a grade of C or better