Feb 02, 2026  
2026-2028 Catalog Volume XXXII Ver 1 
    
2026-2028 Catalog Volume XXXII Ver 1

BBA 4921 Prompt Engineering for Business


Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course introduces students to the strategic and practical use of prompt engineering and large language models (LLMs) within core business functions. As AI rapidly reshapes how organizations operate, the ability to effectively communicate with and guide generative AI tools has become a critical business skill. Students explore how prompt engineering techniques can be used to support business functions.