Business Administration, Digital Marketing Concentration, AS (Knoxville, Online)

(Total Credits: 107)

The concentration in digital marketing builds off the foundational business knowledge gained from the Associate in Business Administration degree program that gives students an additional career option focused on the growing need of digital marketing. The goal of the Associate level concentration in digital marketing is to prepare students for an entry-level position for a career in the digital marketing field. The concentration consists of only four additional courses, 13.5 quarter hours.  The concentration focuses on the  foundation of digital marketing content and skills such as social media, marketing analytics, and applying a digital marketing plan. 

Program Intended Student Learning Outcomes (Program ISLOs)

1. Students will be able to demonstrate knowledge of the functional areas of business.
2. Students will be able to demonstrate current technology in support of business administration.
3. Students will be able to communicate effectively in written and oral communication formats.
4. Students will be able to recognize business policies and strategies for effective decision making.
5. Students will demonstrate the ability to apply digital marketing tools to promote customer engagement.