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Apr 26, 2024
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2020-2021 Catalog Volume XXX Ver 2 [ARCHIVED CATALOG]
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BBA 3351 Advertising
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides an overview of advertising and promotion with focus on comparisons of traditional advertising tools and new media options. Emphasis is given to key subjects such as marketing research, media planning, creative strategies for traditional and non-traditional markets, advertising agency practices, and competitive positioning. Students are challenged to think critically about the effectiveness of conventional wisdom in advertising and real-world applications of these concepts.
Prerequisite(s): BUS 2391 with a grade of C or better
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