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Dec 04, 2024
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2020-2021 Catalog Volume XXX Ver 2 [ARCHIVED CATALOG]
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BBA 3421 Marketing with Social Media
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course focuses on marketing applications of social media and other emerging media channels. Topics include the planning, integration, and execution of social media into the overall marketing plans of a business. Also examined is how to evaluate the impact, effectiveness, and design of various social media marketing strategies.
Prerequisite(s): BUS 2391 and INT 1110 with a grade of C or better
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