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Dec 04, 2024
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2020-2021 Catalog Volume XXX Ver 2 [ARCHIVED CATALOG]
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BBA 4001 Marketing Research
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales, and product design and development.
Prerequisite(s): BUS 2391 with a grade of C or better
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