May 04, 2024  
2020-2021 Catalog Volume XXX Ver 2 
    
2020-2021 Catalog Volume XXX Ver 2 [ARCHIVED CATALOG]

MBA 5525 Social Media Marketing Strategy


Lecture: 4 Lab: 0 Practica: 0 Total Credits: 4
This course focuses on strategic planning for social media marketing campaigns. Emphasis is placed on planning, developing, and integrating social media tools to engage target markets using social media channels.

Prerequisite(s): MBA 5110  & MBA 5120