|
May 04, 2024
|
|
|
|
2020-2021 Catalog Volume XXX Ver 2 [ARCHIVED CATALOG]
|
MBA 5535 Case Studies in Social Media Marketing Lecture: 4 Lab: 0 Practica: 0 Total Credits: 4 This course examines realistic social media marketing situations. Students will utilize problem-solving, analytical tools, and decision making to cope with marketing uncertainties. The cases studied will focus on B2B and B2C marketing, ROI improvement, branding, and leveraging social media for increased patronage.
Prerequisite(s): MBA 5120
|
|