Business Administration, Social Media Management Concentration, BBA (Online)

(Total 182.5 Credits)

The Social Media Management concentration is designed to prepare students to oversee and manage the use of social media concepts. Focus is directed to the use of social media and the management of a social media strategy to achieve the desired goals of the organization. Coursework emphasizes decision making and problem-solving skills.

Additional Learning Outcomes:

• Develop an effective social media strategy that incorporates multiple social media platforms.