Mar 31, 2023  
2020-2022 Catalog Volume XXX Ver 3 
    
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

BBA 3421 Marketing with Social Media


Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course focuses on marketing applications of social media and other emerging media channels. Topics include the planning, integration, and execution of social media into the overall marketing plans of a business. Also examined is how to evaluate the impact, effectiveness, and design of various social media marketing strategies.

Prerequisite(s): BUS 2391  and INT 1110  with a grade of C or better