Mar 28, 2024  
2020-2022 Catalog Volume XXX Ver 3 
    
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

BBA 3441 Using Social Media in Business


Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course focuses on the many different types of social media and their use in a business setting to achieve business objectives. The scope and intent of the most popular social media platforms are explored, as well as the reasons that in today’s environment a social media presence is a necessity.

Prerequisite(s): BUS 2391  and INT 1110  with a grade of C or better