Mar 31, 2023  
2020-2022 Catalog Volume XXX Ver 3 
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

BBA 3931 Hospitality Services Marketing

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course emphasizes the features of services marketing with a focus on the importance of building and maintaining customer relationships. Brand management and marketing strategies for the hospitality industry that result in quality service and customer relationships are examined. Special emphasis is placed on the use of social media.

Prerequisite(s): BUS 2391  with a grade of C or better