Mar 20, 2023  
2020-2022 Catalog Volume XXX Ver 3 
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

BBA 4001 Marketing Research

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales, and product design and development.

Prerequisite(s): BUS 2391  with a grade of C or better