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May 14, 2024
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2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]
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MBA 5120 Marketing Management Lecture: 4 Lab: 0 Practica: 0 Total Credits: 4 This course focuses on the application of marketing principles, concepts, and theory in the resolution of contemporary, strategic marketing management problems and opportunities. Students apply marketing knowledge, decision-making, and problem-solving abilities for effective marketing practice. An emphasis is placed on case studies and a marketing project.
Prerequisite or Co-requisite: MBA 5110
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