Apr 29, 2024  
2020-2022 Catalog Volume XXX Ver 3 
    
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

MBA 5515 Social Media Concepts


Lecture: 4 Lab: 0 Practica: 0 Total Credits: 4
This course introduces students to the theory, technology, strategic use, and limitations of social media. Students explore the possibilities and limitations of various social media such as Twitter, Facebook, LinkedIn, and blogging for basic marketing strategies. Students use several forms of current social media technology to develop marketing plans.

Prerequisite or Co-requisite: MBA 5110