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Apr 24, 2024
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2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]
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DBA 6645 Strategic Analysis, Implementation, and Innovation
Lecture: 9 Lab: 0 Practica: 0 Total Credits: 9
This course concentrates on the creation and implementation of business strategies, integrating the functional areas of a business. Successful strategies that maximize the competitive advantage in the marketplace, create value, and sustainability as discussed. Emphasis is placed on analysis, creation, and implementation of a cohesive strategy within a global context, with a focus on the role of marketing and finance in the strategic process. Central to the class is the ability to recognize an organization’s chances of survival and later, sustained growth and success.
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