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Apr 29, 2024
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2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]
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MBA 5050 Digital Marketing
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course will focus on the theoretical understanding of the digital marketplace and development of skills needed for in today’s rapidly changing economy. The topics covered include online advertising, search engine optimization, interactive marketing, e-commerce, social influence, mobile marketing, social media monitoring, brand positioning, and integrating social media with traditional media.
Prerequisite(s): BUS 5000 or Permission of the Dean
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