Apr 29, 2024  
2020-2022 Catalog Volume XXX Ver 3 
    
2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]

MBA 5558 Promotion Management


Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course examines planning, executing, and evaluating marketing campaigns. Major topics include print, electronic, and digital media production, marketing segmentation, consumer behavior, public relations, and relationship building.