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Apr 29, 2024
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2020-2022 Catalog Volume XXX Ver 3 [ARCHIVED CATALOG]
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MBA 5558 Promotion Management Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5 This course examines planning, executing, and evaluating marketing campaigns. Major topics include print, electronic, and digital media production, marketing segmentation, consumer behavior, public relations, and relationship building.
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