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Dec 08, 2025
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2023-2025 Catalog Volume XXXI Ver 1 [ARCHIVED CATALOG]
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BBA 3971 Artificial Intelligence Applications in Business
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides students with a comprehensive understanding of how artificial intelligence (AI) technologies are transforming core functions within modern business administration. Students will explore AI applications across many key domains of business including marketing, finance, accounting, and human resources. Emphasis is placed on understanding both the strategic value and practical implementation of AI tools in real organizational settings.
Prerequisite(s): BBA 3951 with a grade of C or better
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