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Apr 16, 2024
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2023-2025 Catalog Volume XXXI Ver 1
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BBA 3361 Personal Selling & Sales Management
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
Sales promotion is now recognized as one of the most effective tools available in the selling and marketing of products and services. This course builds on the Principles of Marketing course by providing an insight into sales and sales promotion - two essential elements of the marketing communications mix. From the sales management perspective, this course focuses upon the key areas of sales management - such as the role of personal selling; personal selling skills; and sales force management, recruitment, motivation, and control. The sales promotion element of the course concentrates on techniques, purpose, and benefits.
Prerequisite(s): BUS 2391 with a grade of C or better
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