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140 Sweeten Creek Road
Asheville, NC 28803
(828) 398-2500
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3904 Lonas Drive
Knoxville, TN 37909
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Knoxville, TN 37922
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Nashville, TN 37214
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Atlanta, GA 30345
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South College is authorized for operation as a postsecondary education institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by South College, please visit www.tn.gov/thec and click on the Authorized Institutions Data button. Programs, credential levels, technology, and scheduling options vary by campus and are subject to change. Not all online programs are available to residents of all U.S. states. ©2019 South College. Institutional Disclosure Privacy Policy. Equal Opportunity Statement Sitemap

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Nov 21, 2024

2023-2025 Catalog Volume XXXI Ver 1

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2023-2025 Catalog Volume XXXI Ver 1

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BBA 4451 Consumer Behavior

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides a study of the basic concepts underlying consumer behavior, sociological and psychological phenomena which influence consumer behavior, and research approaches which allow marketers to predict and influence behavior.

Prerequisite(s): BUS 2391 with a grade of C or better