Jun 18, 2024  
2023-2025 Catalog Volume XXXI Ver 1 
2023-2025 Catalog Volume XXXI Ver 1

BBA 4451 Consumer Behavior

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides a study of the basic concepts underlying consumer behavior, sociological and psychological phenomena which influence consumer behavior, and research approaches which allow marketers to predict and influence behavior.

Prerequisite(s): BUS 2391  with a grade of C or better