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140 Sweeten Creek Road
Asheville, NC 28803
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Knoxville, TN 37909
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Nov 21, 2024

2023-2025 Catalog Volume XXXI Ver 1

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BBA 4861 Strategic Hospitality Management

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course examines the current trends in hospitality management with an emphasis on innovation, growth, and revenue growth. A project-based class, students identify opportunities for innovation and develop a competitive proposal that results in organizational growth and increased profitability.

Prerequisite(s): BBA 3941 and BBA 4051 with a grade of C or better