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May 13, 2024
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2023-2025 Catalog Volume XXXI Ver 1
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BUS 2451 Foundations of Digital Marketing
Lecture: 2.5 Lab: 0 Practica: 0 Total Credits: 2.5
This course provides an overview of various topics within digital marketing, including search engine optimization, marketing funnel, engaging customers, e-commerce strategy, and measuring performance success. Students will understand the core aspects of these disciplines within digital marketing and be able to provide insight into establishing a multi-disciplinary strategy for marketing in the digital space.
Prerequisite(s): BUS 2391 with a grade of C or better
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