Business Administration, Marketing Concentration, BBA (Knoxville, Online)

(Total 182.5 Credits)

The concentration in Marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce, how products should be priced, how best to identify channels of distribution, and how best to promote new and existing products. Students completing the concentration in Marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.

Additional Learning Outcomes:

• Integrate principles of marketing research, personal selling, advertising, consumer behavior, and sales management to design a solution to a business dilemma.