Digital Marketing, Certificate

Program Overview

The Certificate in Digital Marketing program is designed for those students interested in a foundational educational experience in business and digital marketing. The program focuses on digital marketing content and skills such as social media, marketing analytics, and applying a digital marketing plan. The certificate provides students with a starting point for their education in digital marketing and allows them an opportunity to continue their education into degree programs in marketing. Students are required to earn a minimum grade of “C” in all major courses.

Learning Outcomes

1. Students will be able to demonstrate knowledge of the functional areas of business.
2. Students will be able to demonstrate current technology in support of business administration.
3. Students will be able to communicate effectively in written and oral communication formats.
4. Students will be able to recognize business policies and strategies for effective decision making.
5. Students will demonstrate the ability to apply digital marketing tools to promote customer engagement. 

Admission Requirements

All students must minimally meet the requirements for general admission to South College.

The Certificate in Digital Marketing program is offered Online.