Business Administration, Artificial Intelligence for Business Concentration, BBA (Online)

(Total 182.5 Credits)

The Artificial Intelligence (AI) in Business concentration prepares students to lead and innovate in a rapidly evolving digital economy where AI technologies are transforming decision-making, operations, marketing, finance, and customer engagement. This concentration integrates business management principles with applications of artificial intelligence within these principles. Students will gain the technical literacy of AI and strategic insight needed to evaluate, implement, and manage AI solutions within organizations while maintaining ethical and responsible business practices. Graduates will be equipped to include the use of AI into actionable strategies that improve efficiency, enhance competitiveness, and create sustainable value.

Additional Learning Outcomes:

• Explain fundamental concepts and technologies of artificial intelligence and their relevance to business functions.
• Apply AI tools and data analytics methods to support strategic and operational decision-making.
• Evaluate the benefits, risks, and limitations of AI adoption across business disciplines.
• Integrate ethical, legal, and regulatory principles when developing or deploying AI-based business solutions.
• Communicate AI-driven insights and recommendations effectively to diverse business audiences and stakeholders.