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May 13, 2024
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2023-2025 Catalog Volume XXXI Ver 1
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BUS 2561 Social Media Marketing
Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
This course provides a hands-on learning experience with social media marketing. Topics will include social media strategy, social media platforms and channels, social media content marketing, creating effective social media ads, measuring you advertising success. Students will understand the core aspects of these disciplines within digital marketing and be able to provide insight into establishing a multi-disciplinary strategy for marketing in the social media space.
Prerequisite(s): BUS 2391 & BUS 2451 with a grade of C or better
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