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  South College offers more than 60 degree and certificate programs in Knoxville, Asheville, Nashville, and Atlanta to help you become a more knowledgeable and marketable professional. Each curriculum is designed to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.
  
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  South College offers more than 60 Certificate, Associate, Bachelor’s, Master’s, and Doctoral programs to meet the needs of students across Tennessee, North Carolina, and Georgia. We are constantly developing new academic programs based on local, regional, and national employment trends for our locations in Knoxville, Nashville, Asheville and online. Each curriculum is designed is to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.
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Asheville Campus

140 Sweeten Creek Road
Asheville, NC 28803
(828) 398-2500
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Knoxville Campus

3904 Lonas Drive
Knoxville, TN 37909
(865) 251-1800
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Knoxville Parkside

400 Goodys Ln
Knoxville, TN 37922
(865) 251-1800
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Nashville Campus

616 Marriott Dr.
Nashville, TN 37214
(629) 802-3000
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2600 Century Parkway NE
Atlanta, GA 30345
(470) 322-1200
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South College is authorized for operation as a postsecondary education institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by South College, please visit www.tn.gov/thec and click on the Authorized Institutions Data button. Programs, credential levels, technology, and scheduling options vary by campus and are subject to change. Not all online programs are available to residents of all U.S. states. ©2019 South College. Institutional Disclosure Privacy Policy. Equal Opportunity Statement Sitemap

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May 13, 2024

2023-2025 Catalog Volume XXXI Ver 1

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2023-2025 Catalog Volume XXXI Ver 1

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BUS 2551 Introduction to Marketing Analytics

Lecture: 4.5 Lab: 0 Practica: 0 Total Credits: 4.5
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.

Prerequisite(s): BUS 2451 with a grade of C or better